Overview
Amapola is a Nicaraguan clothing brand that honors the vibrant spirit and unique beauty of women. With empowerment at its core, Amapola inspires confidence, self-belief, and fearless self-expression through every piece.
Team: Alexandra Pérez | Daniela Herrera
Challenge
The main challenge was to keep Amapola’s deep Nicaraguan roots alive while opening the door to a global audience.
The founder envisioned a striking logo, but it stood alone, lacking a unified system to carry the brand across digital, print, and product touchpoints. The mission was to evolve this single mark into a dynamic, scalable visual identity.
Solution
We transformed the logo into a flexible, unified visual system. Drawing inspiration from the amapola flower, we made orange the brand’s signature color, pairing it with warm neutrals and rich tones for striking contrast and refined elegance.
We refined the logo for greater clarity and harmony, and introduced a sleek, modern typography to ensure the brand shines across packaging, digital spaces, and online stores.
Thanks for taking the time to review this project!
Feel free to explore more of my work below.
Feel free to explore more of my work below.
